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Warner Bros Themed Entertainment / SP Immersive Entertainment

Game of Thrones: Dragons Teaser

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Flying with the dragons.

Brief

Warner Bros. Themed Entertainment wanted a flying theater in Las Vegas that lifts guests into an original journey through the world of Game of Thrones.

Build

With SP Immersive Entertainment, we shaped the experience design and media: the visual storytelling and the immersive environment.

Result

The teaser drew over 2 million views on the official Game of Thrones Instagram.

Made by

Executive Creative Direction

Studio Operations Lead

Thilo Kuther

David Petsch

Niklas Fissel

Sara Fidelis

Game of Thrones: Dragons is a flying theater experience in Las Vegas created by Warner Bros. Themed Entertainment and SP Immersive Entertainment. Guests are lifted into an original cinematic journey through the world of Game of Thrones, soaring alongside its legendary dragons. XMACHINA contributed to the experience design and media, helping shape the visual storytelling and immersive environment of the attraction.

The project also reached a wide audience online, generating over 2 million views on the official Game of Thrones Instagram channel.