The transdisciplinary
design studio for
architectural visualization
Story. Space. Media. Ai.
Designed together
Design. Build. Inspire.
We are a global, transdisciplinary design studio shaping immersive experiences for a changing world. Our work lives at the intersection of design and media, where storytelling and design seamlessly merge. By integrating spatial design, generative Ai, motion design, and animation, we craft built environments and digital worlds that are always driven by narrative.
XMACHINA is a global design studio shaping immersive experiences for a changing world.
Story, space, media, and generative AI converge into environments that adapt, systems that respond, experiences that are felt as much as they are seen.
XMACHINA was founded by Thilo Kuther, who also created PIXOMONDO, the Emmy and Academy Award-winning VFX studio. The studio carries forward his legacy where storytelling and technology evolve together.
Partnerships with the Emmy-winning Houseguest Pictures and SP Immersive Entertainment expand the studio’s reach into film, television, and live entertainment. We've partnered with global brands like the NBA, UEFA Champions League, and Legendary Entertainment, along with leading cultural institutions, museums, and exhibition spaces worldwide.
With teams in Los Angeles, Rio de Janeiro, and Berlin, XMACHINA works fluidly across disciplines and time zones, connecting cultures and technologies to imagine experiences that resonate on a global scale.
A Spatial Media Practice.
Great ideas start with great minds. Join us in shaping the future of immersive design—your creativity belongs here.
TO
Wel
COME
Creative Services
Design. Build. Inspire.
Our spatial practice brings narrative and architecture into alignment. We plan and realize immersive exhibitions and attractions, develop experience architecture and interiors, and design adaptive systems that respond to context, audience, and program. From concept to install, we integrate environmental storytelling and multi-sensory wayfinding so places are not only seen but felt.
AI is embedded across our pipeline. We build AI-driven content systems, create generative imagery and video, and advise on emerging creative technologies for production at scale. With model tuning for brand fidelity and automation for versioning and localization, we expand what is possible while protecting craft and intent.
Design. Build. Inspire.
We craft motion that amplifies space and story. Projects span cinematic storytelling for screens and installations, real-time media and generative content, and layered projection and interactive systems. Editorial choices, sound-led pacing, and site-specific media choreography ensure the work connects emotionally and performs reliably on site.
Identity becomes an experience. We shape conceptual worlds for brands and institutions, codify narrative-driven design systems, and produce campaign visuals and communication toolkits that travel across formats. The result is cohesive visual languages that hold up in exhibitions, live events, and digital ecosystems.
StarGaze
OptiBlend
Rawland
Autono
Tripo
Visualization drives decision-making from day one. We use real-time visualization and VR/AR prototyping alongside photoreal CGI and design renderings, powered by AI-assisted look development. Rapid experience prototyping helps teams test ideas early, align stakeholders, and evolve projects with confidence.
Great ideas start with great minds. Join us in shaping the future of immersive design—your creativity belongs here.
Wel
COME
TO
what we are all about
XMACHINA was founded by Thilo Kuther, the creator of PIXOMONDO, whose vision continues to guide us, creating experiences where story, space, and media are inseparable.
We design environments that engage people on every level. Spaces that are not just seen, but felt. Our process brings architects, designers, and media artists together from the start, shaping physical and digital elements as one.
With teams in Los Angeles, Rio de Janeiro, and Berlin, we work fluidly across time zones and disciplines, from entertainment to exhibitions to large-scale installations.
We build what others imagine.
And we imagine what’s never been built.
Motion Design
+ Storyboarding & Concept Development
+ Animation & Visual FX
+ Asset Creation & Compositing
+ Immersive Content Production
Visual Branding
+ Brand & Identity Systems
+ Logo & Website Design
+ Marketing & Campaign Assets
+ Motion-Aware Graphic Design
Visualization
+ Architectural & Visualization
+ Real-Time Interactive Design
+ Storyboarding & Visual Previews
Architectural Design
+ Interior Design
+ Experience-Driven Building Design
+ Scenic & Thematic Environments
