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The transdisciplinary

design studio for

architectural visualization

Story. Space. Media. Ai.
Designed together

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IMMERSIVE
Where media becomes space.

Design. Build. Inspire.

We are a global, transdisciplinary design studio shaping immersive experiences for a changing world. Our work lives at the intersection of design and media, where storytelling and design seamlessly merge. By integrating spatial design, generative Ai, motion design, and animation, we craft built environments and digital worlds that are always driven by narrative.

Trusted partners

Design + System

Environments that exist in engine before they exist in the world.

XMACHINA designs immersive environments and adaptive places. Architecture, narrative and real-time technology fuse into exhibitions, attractions and branded spaces, built as one system.

Adaptive places
Spaces that respond to the people in them.

Real-time systems let an environment change with its audience. A mural that adds each visitor’s portrait and wish. A theater that moves through sunrise, neon and campfire in a single visit.Because the space is built in engine, the system that designed it keeps running it after opening.

 

 

Design in engine

 

The space is built first as a real-time digital twin: walkable, lightable and revisable months ahead of fabrication.

 

 

Approve the twin

 

Clients walk the environment before anything is built. The digital twin is the approval.

 

 

Build to it

 

Fabrication follows the approved twin, so what opens is what was signed off.

SELECTED WORK

XPERIA · Ocean Journey

Museum of Miami · Wishes for America

Academy Museum · Glow, A Cinematic Moodscape

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Academy Museum · Glow, A Cinematic Moodscape

Museum of Miami · Wishes for America

XPERIA · Ocean Journey

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CAPABILITIES

001SPACESPhysical environments, designed and walked in engine before they are built.Immersive ExhibitionsAttractionsExperience ArchitectureInteriorsScenic & Thematic

002SYSTEMSThe real-time technology that runs a space and lets it respond.Real-Time VisualizationInteractive SystemsAdaptive Environments

003NARRATIVEThe story a visitor moves through, and how they find their way.Environmental StorytellingWayfinding

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