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NBA

Surround Paris

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Center court, under the Louvre.

 

 

Brief

 

The NBA wanted Paris fans to feel the energy of a live game, far from any arena.

 

 

Build

 

With SP Immersive Entertainment, we created a cinematic experience inside a seamless 360° LED environment with haptic flooring.

 

 

Result

 

Guests stand at center court with the action, drama and noise of the NBA all around them.

Made by

Executive Creative Direction

 

 

 

Design

 

Studio Operations Lead

Thilo Kuther

David Petsch

Niklas Fissel

 

João Pestana

 

Sara Fidelis

The National Basketball Association (NBA), SP Immersive Entertainment, and XMACHINA are collaborating on NBA Surround, an immersive and cinematic experience located at the Carrousel du Louvre in Paris. Enveloped by a seamless 360° LED environment and haptic flooring, guests are transported to center court to experience the energy, action, and drama of the NBA.

NBA: Surround Paris

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