Back to Projects

Back to All Projects

SP Immersive Entertainment

UEFA Champions League™: Surround Miami

Add a Title

The Champions League, all the way around you.

Brief

Bring fans closer to the energy, history and spectacle of the Champions League.

Build

With SP Immersive Entertainment, we shaped experience design and media for a large-scale 360° cinematic environment and a series of interactive moments.

Result

A matchday atmosphere fans can walk into.

Made by

Executive Creative Direction

Design

Studio Operations Lead

Thilo Kuther

David Petsch

Niklas Fissel

João Pestana

Sara Fidelis

UCL Surround Miami is an immersive UEFA Champions League experience created with SP Immersive Entertainment in Miami. Built around a large-scale 360° cinematic environment and a series of interactive moments, the experience brings fans closer to the energy, history, and spectacle of the Champions League. XMACHINA contributed to the experience design and media, helping shape the visual storytelling across the attraction.